Borderless Firms e a Configuração Global do Empreendimento: Estudo de Caso

Luíza da Fonseca, Angela da Rocha

Resumo


O artigo analisa um tipo emergente de novo empreendimento internacional, a Borderless Firm (BF), com base em estudo de caso de uma jovem empresa empreendedora brasileira que se enquadra nas características distintivas deste tipo de empresa. Investigou-se como ocorreu o processo de estabelecimento de cada uma das atividades coordenadas internacionalmente, buscando entender as motivações dos empreendedores e a relevância das redes de relacionamento em sua trajetória. O caso contribui para corroborar certos aspectos desta nova concepção de firma empreendedora internacional, identificando a diversidade de motivos que influenciam as decisões de internacionalização de uma BF, a alternância entre as lógicas de controle e causalidade que parecem guiar esse processo e a importância das redes de relacionamento. No que se refere às redes de relacionamento, evidencia-se não só o uso de redes pré-existentes à concepção da empresa, mas também o processo de construção de novos relacionamentos necessários à configuração global da cadeia de valor da empresa, pautada na coordenação de atividades geograficamente dispersas.

Palavras-chave


INV; Empresa sem Fronteiras; Cadeia de Valor Global; Internacionalização

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DOI: https://doi.org/10.6034/rmpe.v15i1.1460

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