Strategy as Practice: the case of Sport Club Corinthians Paulista

Márcio Luiz Marietto, Fernando Antônio Ribeiro Serra, Marisa Regina Paixão

Resumo


This work intention to describe the processes of strategy as social practice while carried by the strategists embeddedness in contexts socially constructed. For this it makes use of the Sport Club Corinthians Paulista case, a traditional Brazilian Sports Club, especially in professional soccer team, where the work describe its trajectory inside of the Brazilian Championship of Soccer during the period of top management club corruption crisis that ends with fall of soccer team from main division to second division of Brazilian Championship of Soccer (period between September and December of 2007), than its performance in second division and the return to the main division with a new top management team (period ends of 2007 and all year of 2008).


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DOI: https://doi.org/10.21714/

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